The challenge of providing learning to young people
Often, when an e-learning platform is created, the aim is to impart knowledge to a young generation that is still being trained: the millennials. This is why those also known as Generation Y are one of the most important priorities. However, as with every generation, it is necessary to adapt how it is taught to guarantee the best results.
Currently, millennials are the generation that most use e-learning platforms to train, and they already represent a good percentage of the total number of workers in many companies. As if that were not enough, its relevance in the labor market will only increase in the coming years. By 2020, they are expected to represent 50% of the workforce. So, if millennials are such an appreciated target, how to focus learning on this generation?
This generation is characterized by demanding a new way of doing things, with a great emphasis on the need for continuous immediacy and the desire to portray the moment. The millennial generation, made up of the sector of the population born between 1982 and 1994, has introduced a multitude of changes that forces companies and education centers to create new working conditions thanks to which they can achieve greater loyalty among students and workers. who belong to this generation.
How to provide e-learning training to millennials?
Millennials are more accustomed to clarity and immediacy. When they have a question, they prefer to search directly on the Internet rather than ask their classmates or even the teacher. That is, millennials will always go to the channel that they consider gives them the fastest and clearest answers. For this reason, when developing an e-learning education platform, you must always put the organization first, because if millennials have the perception that your platform is not a quick way to find answers to their questions, surely not even They will bother to search.
This, together with a slightly lower concentration capacity than that of members of previous generations, has meant that the lessons must be simple and very well explained. If that is not the case, you run the risk of losing the student’s interest. Therefore, introducing gamification or mobile learning techniques is a great idea that will get the student used to visiting the platform.
Another factor that is especially beneficial for distance learning is that millennials when they have a question, need to solve it immediately. Therefore, if the knowledge is poured onto the platform in a way that instantaneity prevails, you will already have a large part gained.
Furthermore, to encourage interaction between students and teachers, the best strategy is to present it as if it were a social network, something that millennials are greatly attracted to. This will enhance the presence of students in the tool and increase interaction between them.
Without a doubt, the platform must be optimized for use on mobile devices. Many websites are beginning to create their page in a mobile version, and then convert that version to the computer. That is to say, the mobile phone is now more relevant than the computer. Finally, advise that, along with mobile optimization, the website should include clarifying videos or tutorial videos, since generation Y is closely related to this way of solving doubts, which is more enjoyable for them.
